Beard Papa's is an Osaka based chain with locations all around the world, including a handful in New York City. Their speciality is a cream puff pastry shell filled with whipped cream custard, available in vanilla, chocolate and a wide variety of speciality flavors, that is then lightly dusted with powdered sugar.
The cream puffs have been dubbed "Best Cream Puffs in the World" by a number of newspapers and in 2008 Wired Magazine awarded Beard Papa's the "Wired" rating - the magazines highest possible rating.