Tiffany's

Tiffany & Co. is a U.S. jewelry and silverware company founded in New York City in 1837. The store initially sold a wide variety of stationery items, and operated as Tiffany, Young and Ellis in lower Manhattan. The name was shortened to Tiffany & Co in 1853 when Charles Tiffany took control, and the firm's emphasis on jewelry was established.

Tiffany's flagship store (since 1940) is located at the corner of Fifth Avenue and 57th Street in Manhattan, New York City. The former Tiffany and Company Building on 38th Street is on the U.S. National Register of Historic Places. The polished granite exterior is well known for its tiny window displays. The store has been the location for a number of films including Breakfast at Tiffany's, starring Audrey Hepburn, and Sweet Home Alabama, starring Reese Witherspoon.

Tiffany designs were worn by such famous US families as the Astors, the Vanderbilts, Posts, Huttons and the Morgans. Athletes, Hollywood stars, and even European royalty adored these diamonds. Museums valued the Tiffany designs, which ranged from the Art Nouveau period to Art Deco to today's modern styles.

Some notable involvements of the store and brand include:

In 1862 Tiffany & Co. supplied the Union Army with swords, flags and surgical implements.

In 1877, an insignia that would become the famous New York Yankees "NY" logo was struck on a medal of honor by Tiffany & Co. and issued to the first NYC police officer shot in the line of duty. The Yankees adopted the logo in 1909.

The company revised the Great Seal of the United States in 1885.

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